Twenty years in leadership and HR at Apple, Zalando, and DeepL. Now I coach the people running tech companies through the parts nobody prepared them for.
Gary J Griffith — Founder, Sana Executive Coaching & Consulting
From dull, disengaging training with unclear outcomes → to interactive workshops that build awareness and deploy usable next day tools for performance and growth.
From overthinking and delaying in high-stakes ambiguity → to using emotional data + decision criteria to choose a path, act decisively, and align stakeholders.
From seeing the gap between what leaders do and what they need to do → to a concrete leadership learning journey aligned to your business needs.
From post-restructure chaos and team change fatigue → to stronger team agreements, clearer ways of working, and confidence navigating what comes next.
I spent years in the rooms where companies decide who gets promoted, who gets let go, and who gets stretched until they break.
That's not a credential. It's the reason I don't coach or facilitate from a textbook.
Leading a business isn't the hardest part. Leading people while the business relies on you is challenging. Leading yourself effectively while managing both? That's where the real work begins.
We won't engage in any performance while we work together. Just real conversations that get you showing up as the leader your people, the business, and you need.